Emerging Markets Driving Smartphone Sales in 2015 Q3

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The demand for affordable smartphones in emerging markets drove worldwide sales of smartphones in the third quarter of 2015, Source:  Gartner
A total of 353 million units were sold globally, a 15.5 percent growth over the same period in 2014. Out of these numbers emerging markets sold 259.7 million units represent 18.4% increase over same period in 2014, while sales in mature markets saw growth just at 8.2 percent over the same period.
"Smartphone sales in emerging markets rose to 259.7 million in the third quarter of 2015 - an 18.4 percent growth over the third quarter of 2014 - while sales in mature markets saw growth of just 8.2 percent over the same period."….  Anshul Gupta, research director at Gartner

In the third quarter of 2015, Samsung refreshed its flagship devices just four months after its previous refresh to address slowing demand for its high-end devices, and further compete with Apple's large-screen iPhones. Apple continued its dominance in the premium segment of the smartphone market with its iPhone 6 and 6 Plus models for most of the third quarter of 2015. The global launch of the iPhone 6s and 6s Plus during the last week of September 2015, along with the simultaneous launch in China, further added to its overall sales during the quarter. Huawei continued its growth momentum, driven by smartphone sales in both its home market and global markets, particularly Europe, where sales were driven by its ever-growing brand visibility.
Worldwide Smartphone Sales to End Users by Operating System in 3Q15 (Thousands of Units)
Android maintains a clear lead at 84.7%, followed by IOS at 13.1%, Windows at 1.7% BlackBerry at 0.3%, and others put together at 0.3%
The data released by Gartner also showed that worldwide mobile phone sales to end users totaled  478 million units during the third quarter of 2015, an increase of 3.7 percent from the same period in 2014.

The top brands are:

Samsung:  21.4% of Global sales
Apple:  9.6% of Global sales
Microsoft: 6.3%
Huawei 5.7%
LG Electronics: 3.8%
Lenovo: 3.7%
Xiaomi: 3.6%
TCL: 3.6%
ZTE: 2.9%
Micromax: 2.5%
And Others : 36.8% and here you find most cheap Chinese brands flooding the African markets
*The results for Lenovo include sales of mobile phones by Lenovo and Motorola both in 3Q15 and 3Q14.


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