How to become an online wholesaler
Written by Laura Gómez Lausin
Have you thought about an online store for wholesale
business? There are sectors of E-commerce that are becoming saturated,
and the wholesale business might be your opportunity to gain a foothold in
online sales. If it suits your project and you decide to look for new horizons
you will need a few tips to make contact with your clients, and here they are.
1. B2B customers, but also B2C
The clients of a wholesaler are other businesses, but
Internet is infinite and anyone can land on your page. Make your
communications clear and directed at your main public (businesses) but don’t
close the door to any user who might be interested in a particular product.
For example: Dining room table at 48€ (VAT included) – Buy
10 and the price drops to 37.99€ each.
Don’t stop thinking about your main customers and specify
that wholesale orders are invoiced to companies and the self-employed, as
this is a distinguishing factor when ordering in bulk.
2. What is dropshipping?
The advantage of wholesale trading is being able to sell
directly to retailers, and if your business is also online, you can extend
it to any country in the world. Become an intermediary and you can increase
your sales with dropshipping.
This is what it means: the retail business offers a range of
products on its web page but has no stock; when it receives an order, it
contacts the wholesaler to request the product and for the latter to supply it.
In short, you are offering your stock to a retail seller.
How do you do it?
1. Get the payment from the retaile
2. Send the invoice to the retailer
3. Get the details of the end client and make the delivery
directly*, or send it to the retailer if they will take charge of delivery.
4. When necessary, sign a privacy contract for the exchange
of details of the end client.
*Bear in mind that if you are responsible for delivering the
product to the client, you are also responsible for responding to any requests
for returning the goods.
3. B2B communication is changing
Your marketing campaigns will change depending on the client
you are addressing and the objectives you want to achieve. You can carry
on with seasonal campaigns, special promotions, newsletters or offers, but
without overlooking your target audience.
Here is an example of wholesale campaigning:
- B2B: Back to School: Buy 20 backpacks and take
advantage of our 20% discount
- B2B: Free delivery from 100 units
As comparison, here is an example of campaigns for
individual consumers:
- B2C: 5 days only! Half-price handbag
- B2C: Get free delivery by spending over 45€, only this
month
I recommend that you use this communication for both types
of client if you have a segmented database. It would be a huge error to
send them to the same database because nobody would feel they were being
addressed by the message. The recipient would not know if you were aiming it at
them, and you would not get a conversion.
You can also offer special discounts to the self-employed
when they register, or offer special benefits for companies which will help
you to attract and connect with your customers. B2C strategies will only be a
part of a complement to your business.
As you can see, there are still many opportunities for
exploring E-commerce. If you want to take on the challenge, you only have to know
which market you are aiming at and study it closely, to find out how
to shape your online sales business.
https://openshopen.com/blog/2015/04/23/become-online-wholesaler/?mc_cid=1a11baa355&mc_eid=5faa85faaf
Source: Openshop
Comments
Post a Comment