Emerging Markets Driving Smartphone Sales in 2015 Q3
The demand for affordable smartphones in emerging markets
drove worldwide sales of smartphones in the third quarter of 2015, Source: Gartner
A total of 353 million units were sold globally, a 15.5
percent growth over the same period in 2014. Out of these numbers emerging
markets sold 259.7 million units represent 18.4% increase over same period in
2014, while sales in mature markets saw growth just at 8.2 percent over the
same period.
"Smartphone sales in emerging markets rose to 259.7
million in the third quarter of 2015 - an 18.4 percent growth over the third
quarter of 2014 - while sales in mature markets saw growth of just 8.2 percent
over the same period."…. Anshul
Gupta, research director at Gartner
In the third quarter of 2015, Samsung refreshed its flagship
devices just four months after its previous refresh to address slowing demand
for its high-end devices, and further compete with Apple's large-screen
iPhones. Apple continued its dominance in the premium segment of the smartphone
market with its iPhone 6 and 6 Plus models for most of the third quarter of
2015. The global launch of the iPhone 6s and 6s Plus during the last week of
September 2015, along with the simultaneous launch in China, further added to
its overall sales during the quarter. Huawei continued its growth momentum,
driven by smartphone sales in both its home market and global markets,
particularly Europe, where sales were driven by its ever-growing brand
visibility.
Worldwide Smartphone Sales to End Users by Operating
System in 3Q15 (Thousands of Units)
Android maintains a clear lead at 84.7%, followed by IOS at
13.1%, Windows at 1.7% BlackBerry at 0.3%, and others put together at 0.3%
The data released by Gartner also showed that worldwide
mobile phone sales to end users totaled 478 million units during the third quarter of
2015, an increase of 3.7 percent from the same period in 2014.
The top brands are:
Samsung: 21.4% of
Global sales
Apple: 9.6% of Global
sales
Microsoft: 6.3%
Huawei 5.7%
LG Electronics: 3.8%
Lenovo: 3.7%
Xiaomi: 3.6%
TCL: 3.6%
ZTE: 2.9%
Micromax: 2.5%
And Others : 36.8% and here you find most cheap Chinese brands
flooding the African markets
*The results for Lenovo include sales of mobile phones by
Lenovo and Motorola both in 3Q15 and 3Q14.
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