THE GROWING ONLINE USERS IN NIGERIA PRESENT SOME NEW OPPORTUNITIES
From the data available from NCC (Nigerian Communication Commission), the present subscriber data shows that 86m users are online in Nigeria and 80% of these online users are mobile. A little mathematical calculation shows that the figure will hit 100m plus by 2016 and that is huge indeed. The first casualty to this growth will be the cost of shop rentals as the market place will change dramatically. Let us examine these opportunities systematically Small scale farmers I was in a city called Jos in Nigeria just some few weeks ago and I met a farmer harvesting cucumber. I asked him if he will be willing to sell to me and he said why not. Well I requested for a $2 cucumber and I was taken aback when he filled a bucket for me. Wow! That was a $25 cucumber in Abuja. The distance between Abuja and Jos is just less than 400km and the price disparity is unbelievable in terms of these farm produce. Think of a situation where this farmer could sell his farm produce straig...