Emerging Markets Driving Smartphone Sales in 2015 Q3
The demand for affordable smartphones in emerging markets drove worldwide sales of smartphones in the third quarter of 2015, Source: Gartner A total of 353 million units were sold globally, a 15.5 percent growth over the same period in 2014. Out of these numbers emerging markets sold 259.7 million units represent 18.4% increase over same period in 2014, while sales in mature markets saw growth just at 8.2 percent over the same period. "Smartphone sales in emerging markets rose to 259.7 million in the third quarter of 2015 - an 18.4 percent growth over the third quarter of 2014 - while sales in mature markets saw growth of just 8.2 percent over the same period."…. Anshul Gupta, research director at Gartner In the third quarter of 2015, Samsung refreshed its flagship devices just four months after its previous refresh to address slowing demand for its high-end devices, and further compete with Apple's large-screen iPhones. Apple continued its dominance in t...