How to become an online wholesaler

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Written by Laura Gómez Lausin

Have you thought about an online store for wholesale business?  There are sectors of E-commerce that are becoming saturated, and the wholesale business might be your opportunity to gain a foothold in online sales. If it suits your project and you decide to look for new horizons you will need a few tips to make contact with your clients, and here they are.
1. B2B customers, but also B2C
The clients of a wholesaler are other businesses, but Internet is infinite and anyone can land on your page. Make your communications clear and directed at your main public (businesses) but don’t close the door to any user who might be interested in a particular product.
For example: Dining room table at 48€ (VAT included) – Buy 10 and the price drops to 37.99€ each.
Don’t stop thinking about your main customers and specify that wholesale orders are invoiced to companies and the self-employed, as this is a distinguishing factor when ordering in bulk.
2. What is dropshipping?
The advantage of wholesale trading is being able to sell directly to retailers, and if your business is also online, you can extend it to any country in the world. Become an intermediary and you can increase your sales with dropshipping.
This is what it means: the retail business offers a range of products on its web page but has no stock; when it receives an order, it contacts the wholesaler to request the product and for the latter to supply it. In short, you are offering your stock to a retail seller.
How do you do it?
1. Get the payment from the retaile
2. Send the invoice to the retailer
3. Get the details of the end client and make the delivery directly*, or send it to the retailer if they will take charge of delivery.
4. When necessary, sign a privacy contract for the exchange of details of the end client.
*Bear in mind that if you are responsible for delivering the product to the client, you are also responsible for responding to any requests for returning the goods.
3. B2B communication is changing
Your marketing campaigns will change depending on the client you are addressing and the objectives you want to achieve. You can carry on with seasonal campaigns, special promotions, newsletters or offers, but without overlooking your target audience.
Here is an example of wholesale campaigning:
- B2B: Back to School: Buy 20 backpacks and take advantage of our 20% discount
- B2B: Free delivery from 100 units
As comparison, here is an example of campaigns for individual consumers:
- B2C: 5 days only! Half-price handbag
- B2C: Get free delivery by spending over 45€, only this month
I recommend that you use this communication for both types of client if you have a segmented database. It would be a huge error to send them to the same database because nobody would feel they were being addressed by the message. The recipient would not know if you were aiming it at them, and you would not get a conversion.
You can also offer special discounts to the self-employed when they register, or offer special benefits for companies which will help you to attract and connect with your customers. B2C strategies will only be a part of a complement to your business.
As you can see, there are still many opportunities for exploring E-commerce. If you want to take on the challenge, you only have to know which market you are aiming at and study it  closely, to find out how to shape your online sales business.

 https://openshopen.com/blog/2015/04/23/become-online-wholesaler/?mc_cid=1a11baa355&mc_eid=5faa85faaf
Source: Openshop

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