$19 Trillion Opportunity…..
By Peter
Diamandis
Every month I hold a webinar for my Abundance 360 executive
mastermind members that focuses on different exponential technologies impacting
billion-person problems.
This week I interviewed Padma Warrior, CTO and Chief
Strategist of Cisco, to discuss the Internet of Everything (IOE).
Padma is a brilliant and visionary person, one of the most
important female leaders of this decade.
She first got my attention when she quoted a recent Cisco
study placing the value of IoE as a $19 trillion opportunity.
This blog is about how you can tap into that $19 Trillion.
What is the Internet of Everything
(IoE)?
The Internet of Everything describes the networked
connections between devices, people, processes and data.
By 2020, the IoE has the potential to connect 50 billion
people, devices and things.
In the next 10 years, Cisco is projecting IoE will generate
$19 trillion of value – $14 trillion from the private sector, and $5 trillion
from governments and public sectors (initiatives like smart cities and
infrastructure).
Imagine a
Connected World
Let me try to paint an IoE picture for you.
Imagine a world in which everything is connected and packed
with sensors.
50+ billion connected devices, loaded with a dozen or more
sensors, will create a trillion-sensor ecosystem.
These devices will create what I call a state of perfect
knowledge, where we'll be able to know what we want, where we want, when we
want.
Combined with the power of data mining and machine learning,
the value that you can create and the capabilities you will have as an
individual and as a business will be extraordinary.
Here are a few basic examples to get you thinking
Retail: Beyond knowing what you purchased, stores will
monitor your eye gaze, knowing what you glanced at… what you picked up and
considered, and put back on the shelf. Dynamic pricing will entice you to pick
it up again.
City Traffic: Cars looking for parking cause 40% of traffic
in city centers. Parking sensors will tell your car where to find an open spot.
Lighting: Streetlights and house lights will only turn on
when you're nearby.
Vineyards/Farming: Today IoE enables winemakers to monitor
the exact condition (temperature, humidity, sun) of every vine and recommend
optimal harvest times. IoE can follow details of fermentation and even assure
perfect handling through distribution and sale to the consumer at the wine
store.
Dynamic pricing: In the future, everything has dynamic
pricing where supply and demand drives pricing. Uber already knows when demand
is high, or when I'm stuck miles from my house, and can charge more as a
result.
Transportation: Self-driving cars and IoE will make ALL
traffic a thing of the past.
Healthcare: You will be the CEO of your own health.
Wearables will be tracking your vitals constantly, allowing you and others to
make better health decisions.
Banking/Insurance: Research shows that if you exercise and
eat healthy, you're more likely to repay your loan. Imagine a variable interest
rate (or lower insurance rate) depending on exercise patterns and eating
habits?
Forests: With connected sensors placed on trees, you can
make urban forests healthier and better able to withstand -- and even take
advantage of -- the effects of climate change.
Office Furniture: Software and sensors embedded in office
furniture are being used to improve office productivity, ergonomics and
employee health.
Invisibles: Forget wearables, the next big thing is
sensor-based technology that you can't see, whether they are in jewelry,
attached to the skin like a bandage, or perhaps even embedded under the skin or
inside the body. By 2017, 30% of wearables will be "unobtrusive to the
naked eye," according to market researcher Gartner.
The Biggest Business Opportunities Will Be in Making Systems
More Efficient
The Internet of Everything will become the nervous system of
the human economy.
Entrepreneurs who capitalize on this will drive massive
value and enable better decisions and reduce inefficiencies.
If you are an entrepreneur or running a business, you need
to do two key things:
1. Digitize: Determine which of your processes are not yet
digitized and find a way to digitize them. Then, collect data and analyze that
data. Go from your old-style manual process (or data collection system) to an
autonomous digital version.
2: Skate to the Puck: Have a brainstorm with the smartest
members of your team (or find some local Singularity University alumni to join
you) and ask yourselves the following questions:
a. What kind of sensors will exist in 3 years' time, and
what kind of data could we be collecting?
b. In three years, which of our "things" will be
connected and joining the Internet of Everything? With the answers to these two
basic questions, come up with the business opportunities that will exist in
three years… and begin developing the business models, developing the software
and planning out your domination.
This is the sort of content and conversations we discuss at
my 250-person executive mastermind group called Abundance 360. The program is
~88% filled. You can apply here.
Share this email with your friends, especially if they are
interested in any of the areas outlined above.
We are living toward incredible times where the only
constant is change, and the rate of change is increasing.
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